I’m Kayla. I help two small creators sell paid subscriptions and clips. I run the ads. I write the posts. I handle the nerdy stuff too. It’s not always cute, but it’s real.
And yes, I tested a lot. Some days I felt smart. Other days I felt like I lit cash on fire. You know what? That’s marketing.
If you’d like the blow-by-blow on every platform and plugin I ran through, check out my longer case study on real-world tool tests for adult marketing.
What I actually sell (without getting weird)
Think safe links to pages like OnlyFans and clip stores. No graphic stuff in ads. No shady tricks. Clear “18+” signs and a real compliance page. That’s my rule. It keeps things steady.
My stack (the short version)
- Paid ads: TrafficJunky, ExoClick, and JuicyAds.
- Social: X (Twitter) and Reddit (organic only).
- Link hub: AllMyLinks won for me.
- Payments: CCBill and Segpay on the shop side.
I also took a deep dive into the pros and cons of different adult-friendly merchant account providers—fees, approvals, chargeback rules—in a separate write-up you can read here. - Tracking: UTM tags and a simple spreadsheet. Nothing fancy.
- Site: A small WordPress blog with an age gate and a 2257 page.
For the full step-by-step story of how I spun up three compliant sites in a single year, see my honest take on building adult sites from scratch.
I tried more. I always do. But these stayed in my kit.
Paid ads: the good, the bad, the bill
Traffic in adult is cheap sometimes. It’s also messy. You’ll see big numbers, but not all clicks care.
What worked best for me:
- TrafficJunky for stable, higher-intent clicks on tube sites.
- ExoClick for scale and testing. Mobile banners did most of the work.
- JuicyAds for small buys on niche placements.
Things that helped:
- Clean banners. No shock text. Simple lines like “Daily behind-the-scenes” and “Support my page.”
- Sizes that kept showing up: 300×250, 300×100 (mobile), 728×90.
- Night hours. 10 pm to 1 am local did best. Weekends beat weekdays.
What flopped:
- Popunders for subs. Lots of views, few buyers.
- Clickbait copy. Short spike, then bans or dead clicks.
- Broad geo. Tier 1 countries cost more but convert. Cheap traffic stayed cheap.
For local-offer tests—say you’re driving qualified clicks to a city-specific trans escort listing—hyper-focused geo and device filters mattered even more. One case that taught me a ton was studying how a Hamilton, Ontario companion ad funneled traffic to the official TS escort Hamilton page where clients can browse vetted bios, see real photos, and book discreetly without wading through generic classifieds. The takeaway: a clear city hook and friction-free booking widget can turn a small ad spend into actual appointments.
If you’re mapping out a bigger-picture strategy beyond individual networks, skim the no-fluff ultimate 2025 guide to adult website promotion for fresh angles on traffic mixes, creatives, and compliance.
Likewise, when you’re courting Spanish-speaking or Latina-focused traffic, it pays to see which dating offers are trending right now—this curated list of the best Latina hookup sites to try in 2025 breaks down the top platforms, payouts, and user demographics so you can align ad angles with what actually converts.
Social: free, slow, and still worth it
X (Twitter) is friendly to adult creators. I posted two teaser clips and one fun text post a day. Safe, cheeky, and clear about “18+”. I pinned my AllMyLinks. I replied to comments fast. That part mattered.
Reddit was mood-based. I joined creator-friendly subs, did weekly threads, and kept it human. No spam. No hard sell. It felt like planting seeds. Some weeks were flat. Some weeks popped.
Instagram and TikTok? Risky for bans. I used them like window dressing. Soft posts. No links in captions. If they flagged me, I moved on.
Email: the quiet hero
I ran a small newsletter from my own server. Sign-up was on my blog behind an age gate. I gave a free wallpaper and a short welcome note. Nothing more.
For anyone who wants a blueprint on building adult-friendly campaigns that actually land inboxes, I recommend checking out this dedicated adult email marketing guide.
It sounds old school, and it is. But it’s cozy. People open emails at night when they’re relaxed. That’s when the buy button looks friendly.
SEO and the tiny blog
I wrote safe posts: behind-the-scenes notes, shoot day lists, gear talk, and “how I plan my week” logs. I added a 2257 page, privacy policy, and clear “18+” text. After 8 weeks, search traffic started to trickle in. Slow burn, steady subs.
Real numbers from my notebook
This was over three months. Two creators. Budget: $4,500 on ads.
TrafficJunky:
- Spend: $1,800
- CPM: about $1.20
- CTR: ~0.12%
- Landing page to sub: ~0.7%
- Cost per sub: about $38
- Notes: Most stable. Fewer bans. Fewer surprises.
ExoClick:
- Spend: $1,500
- CPC: about $0.03 (display/native mix)
- CTR: ~0.18%
- Landing page to sub: ~0.3%
- Cost per sub: about $26 (on mobile footer banners)
- Notes: Scale was nice. You need to prune placements hard.
JuicyAds:
- Spend: $600
- CTR: ~0.05%
- Cost per sub: about $52
- Notes: Good for niche buys. Watch frequency.
Organic X (Twitter):
- 3 posts a day
- +900 followers in 90 days
- 4–6 subs a week, steady
- Notes: Reply fast. Pin your hub link. Don’t overpost links.
Reddit (organic):
- Weekly threads
- 60–90 clicks per thread
- 3–5 subs per good week
- Notes: Tone is everything. If you sound pushy, you’ll sink.
Email:
- 2,400 sign-ups
- 34% open rate
- 5% click rate
- ~60 subs total
- Notes: Short subject lines worked best. Send at night.
Blog SEO:
- Hit ~150 visits/day by week 10
- 1–2 subs a day, pretty steady
- Notes: Posts with “how I work” did better than “look at me.”
Revenue math (simple, not perfect):
- New subs from all channels in 3 months: ~180
- First-month revenue per sub: about $12
- Average months stayed: about 3.1
- Rough LTV per sub: ~$37
- Ad cost per sub averaged: ~$31
- Net lift after fees and churn? Modest but real. Profit came with time, not day one.
Did I wish it was higher? Sure. But it was real and it grew each month.
What made a big difference (small things, big swing)
- AllMyLinks beat Linktree for me. CTR to the main page was ~28% vs ~19%.
- A tiny “Start here” button on the blog doubled clicks. People like clear steps.
- “18+” in bios and on every page kept reports low and ad reviews smoother.
- A 2257 link in the footer made some ad reps relax. They like to see rules followed.
- Night budgets only. Daytime spends looked clean but didn’t convert.
What I’d tell a friend
- Start with X (Twitter) and a small blog. Free, safe, and slow, yes—but it builds trust.
- Test ExoClick mobile banners first. Kill weak placements daily.
- Use TrafficJunky when you’re ready for steadier traffic.
- Keep copy clean. Sell the person, not the spice.
- Track with UTM tags. A simple sheet beats guessing.
- Budget for time. Most profit came from month 2 and 3 renewals.
Stuff that burned me (so you don’t burn too)
- Popunder floods. Looked big, paid small.
- Overbroad geos. Cheap clicks, poor billing rates.
- Link shorteners that flagged adult. Use your own domain.
- Email services that hate adult. Host your own or find one that allows it. Read the rules twice.
I once got an ad approved at 2 a.m. I cheered, then spilled coffee on my